A Year Of Magic Ocean Media
This month my baby turns one! My baby is this internet brand I started, Magic Ocean Media.
Why Am I Doing This?
I didn’t know at first. But sometimes, passion drives you forward, and later you figure out the specifics. Initially, I wanted to learn how to produce nature documentaries and make a movie about sharks.
Now, a year later, I know the most valuable thing Magic Ocean Media can do is so much more than a YouTube channel. I want to transform culture.
What is valuable in our culture? What do we like to see on social media? From what I have observed, people thirst for creative stories about nature. Ones they can relate to, not pretty clip shows set to music.
I want to be a part of this and help inspire people to love the ocean. It’s hard to relate to faraway places when you haven’t been there. I know this because I grew up in Idaho. And nature documentaries are accessible ways to gain an appreciation for wild and remote environments.
Let’s shift culture toward caring about our planet and animals. Whatever influence I am able to garner, that is how I will use it. Our world, our oceans, our public lands, and our animals are of paramount importance. I’d like to see that reflected more on social media.
So…is it working?
Are you more interested in the ocean after seeing my media? More captivated by its creatures?
These things are hard to measure, but possibly the most encouraging statistic from my first year of Magic Ocean Media is something YouTube calls “watch time.” It’s the amount of time people spend viewing your content.
It’s hard to get good watch times. We all click away from videos that suck. Even if our friends make them, it’s torture to watch a poorly presented video, and we can’t bring ourselves to do it.
And people watch my videos. YouTube’s analytics program shows my viewers spent 342 hours watching my videos over the last year. It’s so encouraging to know so many people are enjoying my videos. They don’t click away. They watch, and hopefully, they feel something.
Then, hopefully, they DO something. Like use less plastic, or get into marine conservation, or decide never to consume shark products. All these small shifts add up.
Let’s continue to transform culture during the next year!
Subscribe to my YouTube channel here and be a part of it: